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Hand-me-down quality

Every single item on our website has been handmade, at our workshop in Botwnnog and is made to last. We sew with the softest, GOTS Certified Organic and Oeko Tex, jersey fabric and cover stitch all the seams to ensure every part is made super securely. All our products will last you until your little one grows out of them and remember to keep them and hand them down or donate!
     Designed for comfort

Comfort is key and is at the forefront of what we are creating. All our designs have no inside labels (all ages are stamped inside), all seams are sewn to lie flat and not itch AND the wider leg/waist bands, on our underwear, mean they are secure fitting and don't ride up.
Ethically & Sustainably Made

Not only are we handmaking all items ourselves, but we also make sure we are using the highest quality fabrics with reusable, recyclable packaging. We recently included Organic Cotton Jersey and will be extending our collection by introducing only organic designs.
Stand Out and Be You

We want everyone wearing Martha Loves to feel as special as their underwear and so we are bringing you the funkiest, brightest unisex designs. Every print comes in pants and boxers for little ones who want pink boxers or cool dinosaur pants...there's something for everyone! So you can dress comfy, funky and unique like you.
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Charlotte Falck
'Absolutely LOVE Martha Loves. We started potty training in lockdown one and they were my sons first pants, and his only pants since. They last so well, are comfortable and best of all super bright and colourful! We have most of the pants and a few harems; I even treated myself and Dadi to a pair each!
Jodie Edwards

'The softest pants for my little ones skin and the cutest designs that my little ones love.'

Manon Llwyd
I JUST WISH I'D FOUND YOU SOONER! Serious gamechanger; kids underwear that can be passed between the kids, even their other clothes are pretty gender specific (because unisex kids clothes dosen't seem to be a thing!) But thanks to you, unisex underwear is!
Lisa Chadwick
'Amazing quality and the most unique designs. Best of all is the customer service and care, that's second to none'
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