Hand-me-down quality

Every single item on our website has been handmade, at our office in Bowtnnog and is made to last. We sew with the softest, Oeko Tex and Organic, jersey fabric and cover stitch all the seams to ensure every part is made super securely. All our products will last you until your little one grows out of them and remember to keep them and hand them down or donate!
     Designed for comfort

Comfort is key and is at the forefront of what we are creating. All our designs have no inside labels (all ages are stamped inside), all seams are sewn to lie flat and not itch AND the wider leg/waist bands, on our underwear, mean they are secure fitting and don't ride up.
Ethically & Sustainably Made

Not only are we handmaking all items ourselves, but we also make sure we are using the highest quality fabrics with reusable, recyclable packaging. We recently included Organic Cotton Jersey and will be extending our collection by introducing only organic designs.
Stand Out and Be You

We want everyone wearing Martha Loves to feel as special as their underwear and so we are bringing you the funkiest, brightest unisex designs. Every print comes in pants and boxers for little ones who want pink boxers or cool dinosaur pants...there's something for everyone! So you can dress comfy, funky and unique like you.